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Hey @kyle, One word I would add is "Challenge." As in we need to be a challenging voice to untested assumptions, confirmation bias, and past experience. We need to bring a different viewpoint to known and unknown realities that yields confidence we can "get them there."

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Really like this list of eleven words. I'm a Project Manager, so my mind instantly went to Stakeholder Management, which of course aligns often with Business Development & Customers. Nice, thought-provoking article. Cheers!

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Thank you Mark! I appreciate the feedback and thanks for sharing!

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